The "Secret" Is Out!

MY FIRST MAJOR AD CAMPAIGN

Last year I had the wonderful opportunity to work on a photo shoot that I had to keep a "secret". Well I'm so glad to finally share one of the Secret Active deodorant ad campaigns that's out now!  In addition to a glimps of what went on behind the scenes. 

Would you believe in the 21 years of being a makeup artist (yes, 21... LOL!)  that this is my first major accomplishment?  Now yes I have worked on tons of commercial projects but I was either an assistant or it didn't get as much exposure as this. So I'm like a kid walking on air. 

Makeup by Chenese Bean. Fashion styling by Julie Willis Long. Model Kiara Jackson. 

Sanitize Those Brushes!!

SANITATION IS ALWAYS KEY

After you've cleaned your makeup brushes with your favorite brush cleaner or soap, it's also important to sanitize them as well. In addition to your makeup bag, brush holder, vanity area and any surface you may use during makeup application with 70% alcohol.

Disinfecting with 70% versus 91% or higher has more germ killing power compared to something more concentrated. Plus anything higher evaporates too quickly to be effective.

Here's How:

1. Pour a small amount of the rubbing alcohol into a glass bowl and quickly dip the brush several times.

2. Squeeze, blot and gently wipe dry with a clean paper towel.

3. Dry your brushes upside down to prevent the brush hairs from falling out. Because laying them flat can cause the glue holding the brush hairs inside the ferrule can become loose.

(drying rack as pictured can be purchased on Amazon and Ebay)

TV Commercial!

Last month I had the pleasure of working on set for a television commercial produced and directed by Tony Pierce of Pierce Media Inc. for Center for Closing the Health Gap.  Which has already started airing on various television channels and will end by Thanksgiving. 

Center for Closing the Health Gap is a non-profit organization, founded in 2004, committed to raising awareness about and eliminating racial and health disparities across Greater Cincinnati.

I've shared below the commercial along with a few photos from what was involved to make it all happen. Enjoy! 

TBT: Cintas Photoshoot

Today's "Throwback Thursday" took place this past July I had the pleasure in being the key makeup artist for the Cintas 2015-2016 Fall Sourcebook.  An industrial unform company catalog that comes out once a year.  This was actually my second year working on set for these shoots, but my first year working as the key makeup artist.  It was a busy four day shoot that had taken place at various locations, all to capture the essence of what the company focuses on... corporate identity branding in uniforms.

The makeup for photo shoots such as this is clean, not over the top, matte and realistically natural.  For both men and women.  Makeup for men is quite simple and exists of covering blemishes, redness, scars, etc with light foundation and concealer.  Followed by an application of face powder to tone down the shine, to keep from appearing oily on camera.  Makeup for women is just as similar but of course a little bit of color on the cheeks, eyes and lips.

Cincinnati Makeup Artist: Lur Apparel Photo Shoot

Today I had the pleasure of being the makeup artist on the set of a photo shoot for Lur® Apparel.  An eco-friendly fashion line in womens clothing.  Lur® creates products from 100% recycled materials and gives back to various communities.

The team at Lur Apparel going over images to choose for the website.

Here's a few behind this scene images from today's shoot with photographer Peggy McHale Joseph, and their model Heather L.  To learn more about Lur® Apparel, visit their website www.lurapparel.com

Heather's clothes are being adjusted for camera.